One of the things that you can do is to create a web presence that is more than just a cyber ad for you and your book by including something different and unique to you. Now, the truth is with websites, just like plots, everything’s already been done. But that doesn’t mean that there isn’t room for you to create your own cyber-niche. It might not take the entire internet by storm, but you will slowly and steadily build a community or a group of readers with whom you connect, which to our way of thinking, is the whole point.
But how do you find or create a cyber niche? Well, by using some of the tools we’ve talked about here on SVP. Like Mary talked about in her last post, reframe the question, look for new ways to look at old things. In earlier posts we’ve talked about bringing the power and passion of your creativity to the marketing process, and this would be a great place to start.
The thing is, Cyber Niches can be based on so many different things:
Genres (mystery, humor, fantasy, poetry, historical, non fiction, magazine)
Situational (ie: Stay-at-home-moms, writers who are actual teens, etc.)
Personal Quirks (say, introversion, for example ;-)
The list is truly endless. The question you should probably ask yourself is, what part of writing and/or the industry are you passionate about?
Or conversely, what parts are very uncomfortable with?
Which areas do obsess over?
These are probably the most fertile ground for you to find your own, unique element to bring to your presence on the web. Also ask yourself:
What sort of blogs and cyber content are you drawn to?
What can you simply not find enough of?
What are you most comfortable talking about?
If you play with these questions, I’d be willing to bet you’d have a handful of ideas for some fairly unique angles for your website or blog.
Some examples of cyber niches, some actually being used by people some I just brainstormed off the cuff as examples:
One writer features “The Call” stories on her website, tales of what authors did when they got that first call
Interviews – yes there are lots of blogs with author interviews, but how about one that showcases booksellers or librarians?
New publishing deals
Six Degrees of Separation in publishing
Historical time period – the old west, say or Victorian England
Pitches that worked
Query letters that worked
A “Celebrity” round up question such as : What made you feel you’d made it as a writer?
The trick here is to have it be something you feel strongly and passionately about, something that is authentically you.