
Mary & Robin
Marketing for Introverts

Now before you roll your eyes and think you left all that back in grade school, let me gently point out that collages and vision boards are a highly effective tool in helping focus your creative energies—either in a personal direction or in a project-related one.
But perhaps you’re more comfortable working on something to do with your work-in-progress, and that’s fine, too. Some story collages capture the overall mood and feel of the book.
This summer at SCBWI National conference, I was one of the nearly 3,000 attendees who was blown away by Sherman Alexie’s opening speech. It wasn’t only the power of his message, or the skill with which he chose his words, nor even his brilliant timing.
While I was out of town and during my re-entry phase, my online time was greatly curtailed. I only blogged once or twice, tweeted rarely and updated by Facebook status even less. In effect, I took two giant steps off the grid. Oddly, I find that I’m not missing it that much. In fact, I’ve had a helluva time getting motivated to dip back in to Twitter. It’s not that I didn’t enjoy it, I did. But without it, there is a great, lovely silence in my life right now, an absolute absence of noise and distractions, as if someone turned off that television that was constantly playing in the background.
If anyone has wondered whatever happened to our jet-setting introvert coach to the rich & famous, Ms. Viola-- well, wonder no more. I have found her! Apparently at some point, Ms. Viola was taken into the Witness Protection Program. Though they didn't change her glasses or hair, they did some excellent reconstructive cosmetic surgery. She is now quite fetching and goes by the name Nancy Ancowitz. Her new book has just launched to strong reviews. I looked at her Amazon sales rank, and it is #654, which coincidentally is the exact sales ranking as my latest book Ten Lucky Things (if you divide by 381). How. Amazing. Is. That! I'm going to have to call her. Oh, wait, I hate the phone. Never mind.
Here is a link to a video with the author, which is a yet another example of an introvert using the buddy system to deflect the spotlight. It's five minutes long, but worth watching for the important message about negative self-talk, for which many of us have been awarded a Ph.D.
Ms. Ancowitz clearly has mastered what an introvert needs to know about self-promotion. She has spoken at New York University, Columbia University, the Smithsonian Institution, and a wide range of corporate and professional organizations. She writes a blog on the topic for Psychology Today. Her media coverage also includes careerjournal.com, the executive career site of The Wall Street Journal, The New York Times, Newsday, Monster.com, CNN.com, WABC-TV Eyewitness News, and Self, Woman’s Day, Marie Claire, and Gotham magazines.
Like Ms. Viola, Nancy's client list is full of movers and shakers and power brokers. But unlike Ms. Viola, who had a eensy (read mammoth) propensity for name-dropping, in Nancy's case, I think she strives to make the point that introverts are everywhere, and often in the top echelon of the business world.
Back in her digs after coaching/speaking/consulting, she recharges and feeds her muse as a playwright. Her Cemetery of Lips (I cannot believe she snagged this title before I did!) was selected into the CUNY Human Rights Theatre Project, the New York International Fringe Festival, and the Six Figures Theatre Company Artists of Tomorrow Festival. A staged reading of her Hablo, Diablo (translation: I Speak, Devil) played to sellout audiences at Makor (the West Side Center of the 92nd Street Y) and was featured in New York magazine.

I think a lot of us battle with Bragoraphobia-- fear of bragging. The book addresses this neatly, and has a quick quiz to assess where you stand. Believe it or not, there is something between self-aggrandizement and hiding your light under a bushel. Least that's how Nancy "c's it."
"Let’s dispel some myths about self-promotion. First, you can be a nice person and promote yourself. Next, you can promote your-self without bragging, or at the other extreme, begging. You can also do so without stretching the truth, talking someone’s ear off, or pushing. You don’t have to be self-centered. You also don’t have to be an extrovert to do it well; instead, you can let your quiet strengths shine through and do it your way. This book is about helping you fi nd your way.
Let’s look at the differences between effective self-promotion and bragging. Simply, self-promotion at its best is articulating the overlap between what you have to offer and what your target audiences need. It enables you to solve more problems for more people by letting them know about you. Bragging is talking at people, and it’s all about you. It’s not connected to your conversation partners—instead, it’s as if they’re not there. You’re just talkingabout how outstanding you are, the phenomenal achievements you’ve made, and the fancy people you know. Note the glazed eyes around you. After all, isn’t it tiresome when someone tries to impress you? Time to refresh your drink?" (Excerpt from Self-Promotion for Introverts)