The Internet: An Introvert’s Best Friend

And if you ever doubted that, just look at how close those two words are: INTRovErT/INTeRnET.

At the recent SCBWI National Conference, children’s author and Blog Guru Extraordinaire Cynthia Leitich Smith gave a HUGELY instructive, information packed workshop on Using the Web to Build Craft and Career. Cynthia, truly one of the most generous people EVER, has graciously posted the reference list from her workshop here, so if any of you are interested, you can check it out.

But as I was listening to her talk, I was struck by the fact that, for an introverted author, working in the age of the Internet is a huge blessing. There are just so many ways available for us to connect with our readers, without having to venture into the Real World of Energy Sucking Aliens (aka extroverts). Cynthia’s workshop highlighted so many of these options! If you’re not taking advantage of them, perhaps it’s a good time to reconsider.

In addition to the basics of your author website, here are some other ways to consider reaching out to your readers, both the kids themselves and the gatekeepers who help guide kids to books that might be of interest to them. Note that very few of these suggestions fall into the category of networking or schmoozing or even marketing. But they are all ways you can connect with your readers, which is the whole purpose of networking and marketing in the end.

Consider:

• Featuring teachers’ or readers’ guides for your book on your website
• A short readers theater
• Research Bibliographies, especially for books that feature elements that kids might want to explore more on their own
• Interior Illustrations – to help pull readers into the world of your book
• A Media Kit – have a small variety of bios and pictures that can be downloaded when the media is interested in knowing more about you
• Secondary Resource Info – Perhaps, like Cynthia, you want to highlight other authors in your state (Cynthia focuses on Texas children’s authors) or you’d like to highlight writer’s tips that help pre-published writers work toward their dreams, or perhaps you’d like to include a resource for Asian literature for kids, or historical novels, or graphic novels.

Whatever interest calls to you, there will be some of your readers who share that interest. Use that to build a connection, which in turn helps you build a community based on interests you and your audience share. It’s not about shoving your book down their throat, but about coming together over your common interest in Egyptology or Challenged Athletes or, you know, Introverts.

(And yes, profuse apologies for being a day late with my post but I'm on a deadline and here at SVP, deadlines take precedence over blogging. Sad but true.)

Author Bios

Everybody wants one, from your publisher to the local newspaper to the school librarian. And for many of us who can pound out a 30,000 word manuscript with abandon, the 100 word bio sends us into a severe case of writer’s block. But a great bio can really establish a connection between an author and the reader. And sometimes, a cleverly written bio can motivate an indecisive reader to give the author’s book a try.

After stumbling through many versions of bios, from lackluster to somewhat satisfactory, here are some tips I’ve learned.

~Every author should have a complete wardrobe of bios, the 50 word bio, the 100 word bio, and the 300 word bio. These word lengths seem to be the industry standards. Don’t ask me why, I have no idea.

~There is some basic info you need to get in there, your name, your gender, a general sense of where you live (note: This doesn’t have to be so specific that someone could look you up in a phone book, it can be general like, southern California.)

~Also list your book titles, it can be the most recent one or the most recent two or three. If your books have been nominated for or received any awards or been placed on state reading lists, include that as well.

~Then it’s time for the entertainment factor. If you have a funny, quirky bit of information that you acquired while writing the book, or a funny tidbit about you as a writer, or just a funny incident that gave you 15 minutes of fame, use it. A friend of mine who writes humorous women’s fiction talks about the time she once touched Michael Landon’s pants.

~Know your audience. In my website bio, which was directed at kids, I tried to make it very kid-friendly, answering the sorts of questions they might have, about siblings, pets, etc. On the jacket flap bio (when I’ve had input) I tried to show the connection between me and my characters or story. Bios for a workshops you want to give would skew one way, while a bio for the Junior Library Guild skews another.

Mary Hershey is a master of bios. Here’s her current 100 word one that I just love:

Mary Hershey is the author of the middle grade novel, MY BIG SISTER IS SO BOSSY SHE SAYS YOU CAN'T READ THIS BOOK, Wendy Lamb Books, 2005. Her second novel entitled THE ONE WHERE THE KID NEARLY JUMPS TO HIS DEATH AND LANDS IN CALIFORNIA was released by Razorbill/Penguin in March 2007. Publisher's Weekly describes it as a "...poignant novel populated with complex, memorable characters." She is currently completing her third novel for Random House, which will be out in Spring 2008. Mary holds a Master's degree in Counseling & Guidance and is a certified Personal and Executive Coach. She works part-time for the Department of Veteran Affairs, and the rest of her hours are spent chasing down a recalcitrant muse who is moonlighting in North Hollywood.
www.maryhershey.com http://maryhershey.livejournal.com

See how she gets her titles in there, and also a bit about her credentials, and then a great quirky humorous bit that leaves them laughing.

Here is the one I used for my recent jacket flap. Tying it into the book gave me something to focus on.

R. L. LaFevers (Robin Lorraine when she’s in really big trouble) has been fascinated by libraries and museums ever since she first set foot in one. She’s pretty sure it’s because of all the ancient mysteries, sitting there on the shelves, just waiting to be discovered. She has also spent a large portion of her life being told she was making up things that weren’t there, which only proves she was destined to write fiction. When she’s not gazing longingly at ancient artifacts or wallowing in old forgotten texts, she’s busy trying to keep one step ahead of her two teenaged sons. She lives with the aforementioned sons, her husband, and a demonic cat in Southern California. This is her first book with Houghton Mifflin Company.

Mary, do you want to share some of your tips for creating bios?

And is anyone out there struggling with their author bio? Have any questions? Is there any interest in workshopping your bios, trying to find ways to beef them up or make them more entertaining? We’re game if you are….