Sunday, April 29, 2012


So. Hello there! It's been a while, hasn't it? Possibly the longest hiatus known to man. Or blogging. Or at least, Shrinking Violets.

I never intended to be gone quite that long, and I missed talking with you all terribly! However, with my current work load, being the sole shrinking violet and producing a weekly blog post all by my lonesome was just too much. And so I've been thinking and thinking what to do about the blog, because I do love it--far too much to let it go.

And then I did a guest post over on Writer Unboxed. It was great fun and they were very kind and invited me to come back and blog with them again. And as we were talking about that, one thing led to another and before you know it an idea was hatched. A great big perfect solution kind of idea.

I will be honoring my introverted, conflicting needs for down time and connecting with people by moving the weekly Shrinking Violet posts to a monthly column for Writer Unboxed. (See? I practice what I preach...) That way I still get to talk about something I am as wildly passionate about as ever, but without the crushing weight of producing a weekly blog.

So, I hope all of you will follow me over there! Writer Unboxed is one of the blogs I read without fail and I am thrilled to be a part of that community. 

If you missed my guest post over there, you can find it here: The Writer's Life if full of Second Chances, or, Abandon Despair, All Ye Who Enter Here.

My first official Shrinking Violets post will be on May 11, then I'll be posting regularly on the second Friday of every month. I hope to see some of you there. 

And I hope each of you are finding a way to balance your need for recharging time with you equally important need for connection.

Monday, November 28, 2011

The Curious Lifecycle of a Blog

There have been a lot of articles lately on whether or not blogs are dead or have been replaced by Twitter/Google Plus/Facebook etc. (There is a particularly brilliant post over on Roni Loren's blog about the ten stages of blogging, which is a must read. What stage are you?)

A lot of bloggers, some quite high profile, have expressed increasing blog fatigue. (Although for the record, I would like it noted that here at Shrinking Violet we copped to blog fatigue YEARS ago, and consequently instituted a rather robust hiatus policy. ☺ )

When Mary and I started this blog nearly five years ago, there simply weren’t many blogs on promotion or marketing for writers, and even fewer for introverted writers. In 2007 there were about 50 million blogs total, an intimidating enough figure. But in 2010 the number of blogs rose to152 million!

In addition to this blog, we both had personal blogs, my own going back to 2006. That’s a lot of blogging and it makes sense that at some point one would run out of things to say.

I haven’t hit that point yet. But. I do find I have less and less to say about marketing and promotion. There are now millions of blogs and sites out there that all talk about this, some ad nauseaum. And frankly, there’s not much I can say about the subject that I haven’t said before somewhere on this blog.

That doesn't mean I'm done blogging. What that does mean is that I won't be blogging as often. Especially with a couple of gnarly deadlines breathing down my neck and a whole calendar full of travel in the coming months. I simply need to give myself permission to take some of the pressure off.

I figured fellow introverts would be the most understanding.

I DO plan to be back, but it most likely won't be until after the holidays. At that point, I'm sure I will be starved for talking about all sorts of things.

I hope you all have a wonderful couple of months and use the time you aren't reading Shrinking Violets for recharging your batteries!

Monday, November 21, 2011

A Social Media Survival Guide by Jenn Reese

We've all seen them. They're as numerous and frequent as deer flies in high summer (and just as annoying): the constant stream of articles telling us how best to use social media, or  worse, how to become a social media MAVEN. Well dear Violets, into that cacophony comes the voice of reason. Jenn Reese's voice, to be exact. When I read this over on her blog, I just had to beg her to let me share it here, and she graciously agreed. It is truly the sanest, smartest  social media advice I've read yet.

My Social Media Survival Guide by Jenn Reese

What this post is: my guidelines for navigating the social media waters.

What this post isn’t: a set of instructions or guidelines for anyone beside me. We all use social media differently, use it for different reasons, and expect different results. I would never presume to tell anyone else how to achieve their specific goals.

Social media I use: Blog, Twitter, Google+, Facebook, Pinterest

Social media goals: Enjoy myself. Connect with existing friends. Make new friends. Laugh. Learn. Share opinions and links to things that inspire, tickle, intrigue, or outrage me. Goof off.


1. Respect that everyone’s Social Media Survival Guide is different.
We’re all different, want different things, have different lives and different tolerances for technology and being social. Don’t expect other people to share your goals and priorities. (This should be the Golden Rule of social media, in my opinion. Maybe this plus the next one…)

2. Be yourself.
Life’s in the details, and that’s what you get. Quirky passions, interests, foibles, and bad jokes. What I ate for breakfast, what I should have had for lunch, what my cats are doing RIGHT AT THIS MINUTE. These are the things that make us unique, even in the vast ocean of people who, on paper, look exactly like us.

3. Never track friends/followers/subscribers.
This isn’t a videogame or a race and I’m not judging success by numbers. Friends and acquaintances aren’t commodities and the only metric for success is if I’m having fun (see goals, above). Some corollaries:
  • Never use any service that tells you when someone stops following/subscribing/friending you. That way lies madness, heartache, and unnecessary hurt. Don’t do it to yourself.
  • Never get upset if someone stops following you. They’ve got their own Social Media Survival Guide and you should let them do what they need to do, guilt-free.
  • Never beg for followers. This makes the people who follow you already feel like livestock.
  • Don’t expect people you follow to follow you back. If you’re following them because they’re interesting, then it shouldn’t matter if they don’t follow you back. Again, they’ve got their own Guide.
  • You don’t need to follow everyone who follows you. Do whatever works for your life and lifestyle.
4. Don’t create social guilt or impose on others.
This goes back to respecting other people’s Survival Guides. People who care about you will try to please you even if it causes them stress. Just don’t put them in that position in the first place.
  • Don’t ask people to retweet, blog, or share anything. If they want to, they will. Asking them to creates obligation.
  • Don’t get upset if your friends don’t retweet, blog, or share something you wanted them to. You don’t know what’s going on in their lives, and you don’t know their Survival Guide. Don’t take it personally.
  • Don’t expect people — even close friends — to read all of your tweets, blog posts, status updates. If they don’t, for whatever reason, don’t take it personally. Their lives are about them, not about you.
  • Don’t expect people to respond to your comments all the time. It’s great if they do, but sometimes life gets in the way. It’s not always easy to respond to every tweet, blog comment, or “Like” of Facebook. Some people don’t even check their social media every day, and that’s fine. Respect other people’s Survival Guides.
That’s pretty much it: respect that we all have different Survival Guides, don’t take anything personally, don’t create obligation, and be yourself.

Feel free to share your Survival Guide tenants with me, but please remember that my list isn’t intended as an attack on your list. Unless we have exactly the same goals and the same lives, there’s no reason for us to have the same Survival Guide.

(And if none of you read this, share it, or retweet it, that’s perfectly okay.)

#  #  #

Jenn Reese writes science fiction and fantasy adventure stories for readers of all ages. She has published short stories online and in various anthologies, including the World Fantasy Award-winning Paper Cities. Her first novel, Jade Tiger, is an action-adventure kung fu romance for teens and adults. Her newest book Above World, a middle grade adventure series for Candlewick Press will be available in February, 2012.

Monday, October 31, 2011

Grave Mercy Cover Art

I find myself in the position of having something exciting to share, but no real blog home from which to share it. My R.L. LaFevers author blog has now become a part of my new middle grade website, and my new YA website is not finished yet.


I have a brand new cover to share, so I'm hoping you will not mind if I take a moment to unveil it here. (Plus? I am sick with a horrid chest cold and have absolutely ZERO ability to write a decent post for today. /whine)

Ta da! This is the cover for my upcoming YA:

As you can see, it is quite a bit different in tone and feel from Theodosia or Nathaniel Fludd...that and the older target audience has necessitated a slightly different author name as well as a new (still-under-construction) website.

 Once again, I am in awe of Houghton Mifflin's art department. ::pinches self::

Monday, October 24, 2011

Lia Keyes: Making Full Use of Goodreads

With more than 3 million members, Goodreads is the largest social network for readers. If you’re an author, and you’re not controlling the content on your automatically generated Goodreads profile, you’re missing out on a major opportunity to reach readers who haven’t yet heard of you, and connect more deeply with those who have.

You may already have a website with a blog. You may be on Facebook and Twitter. You may be thinking you can’t possible deal with another social network/time-suck, but Goodreads should be a vital part of any truly efficient author marketing plan. Why? Because you want to reach as many readers as possible, right? Not all of them are on Twitter. Facebook is fabulous, but it’s not JUST about reading. Goodreads is where you’ll find the deepest concentration of confirmed book addicts looking for the next great read. They go there to catch the gossip, join groups focused on their favorite genres, vote for the best book covers, book titles and myriad other topics. You can get involved in the discussions there, find new friends and fans, and present your best front to readers who don’t visit your website or blog or Twitter or Facebook accounts because they don’t know you exist. Yet.

There are lots of social networks for readers (LibraryThing is another) but GoodReads is far and away the most versatile and interactive place to promote your book. Even before you’ve published you can make friends and build a following by being an active member of the community.

To build an online presence and wait for visitors is naive. Go where the readers are, create a GoodReads profile that drives traffic to your blog. Once they arrive at  your blog you’ll be able to lead them through a customized exploration of your online world, but you’ve got to get them there, first.

Setting up a GoodReads Profile is easy:


Register as an author (if you’re published):

To do this, search for one of your books. Then click on your name. This will take you to an author profile page. At the bottom of that page you’ll find a link that says “Is this you?” Click on that to request admission to the author program. After you’ve been approved you can upload an image of yourself, enter a short biography (make sure you get your website url in the first two sentences, as the rest gets cut off with a “read more” link once you’ve saved it).

Update your Goodreads blog section

From your current blog via RSS so you don’t have to manually add posts. This will save you a lot of time!

Add your book trailer

There’s a section on your newly created profile that says “Videos about Your Name.” Click the link that says “add new”, fill in the form, and upload the video.  It’s important to tag the video appropriately, as Goodreads automatically adds your video to various video lists according to the tags you choose. If in doubt, check the profile of an author working in your genre to see what tags they’ve used. Or browse the video lists to see which ones you’d like to appear on and use the tag that will take readers there. (Click “explore/videos” to see the lists).

Add Your Book to Lists

You can categorize your books into lists HERE. Either create a new list or search the existing lists and add your books there. Your book’s position on the list is dependent on votes, so bring friends and followers over to vote for it and watch it rise closer to the top of the list and gain more exposure.

Join Relevant Groups

Goodreads groups are a great way to make friends with readers interested in your genre or topic, but it’s not an opportunity to spam! Really make friends with others who share your interests and fascinations. Just like your other online presences, this is your chance to participate in a two-way conversation and form a personal connection.

List Your Book for a Give-Away

At the top right of your book’s page there’s a link that says “list this book for a give-away”. Avid readers are always short of money, so give-aways are popular and a great way to garner more exposure for your book.

Add dialog excerpts to the Quotes section

Is snappy dialog your forte? Showcase it by including an excerpt in the Favorite Quotes section of your profile. Cassandra Clare and Neil Gaiman are examples of how this can work to your advantage.

Create a “Q & A with (Your Name)” Group

I’ve seen this used really effectively, especially around book launch time, notably by Cassandra Clare. You can set a date for when you’ll be available to answer questions, perhaps a window of three days. Promote it heavily for a week or so before, inviting questions in advance. Then prepare to spend a busy three days answering them all. But with a pre-advertised end to your involvement, this is not something that will continue to eat up your time. Set a moderator to watch the group in your absence to alert you to any unpleasant or inaccurate chatter, and check in once a month to see what’s being said. This is a great market research opportunity for your next book! When you next want to conduct a limited time Q & A session you can edit the group description with the new dates. Find out more HERE.

Events, Quizzes, Trivia Questions, and More

Add your book signing engagements and author appearance events HERE. If you have a short story or excerpt you’d like to share as a teaser, you can add it to your author profile. You’ll want to add the right tags to it before saving. Once it’s tagged, readers will either find it on your profile, or search on the Stories and Writing page HERE. Visit the page and you’ll understand why tags are important. Create a quiz HERE or ask a Trivia Question HERE to get people interacting with each other and talking about your book.

Advertise Your Book

While most of the strategies I share here are free social media options, this is one time where spending some money might not be a bad idea. After all, this site is full of readers, right? Check out the rates and info HERE.

Link Everything Up!

At the top of your profile page you’ll see two tabs – Apps and Widgets. These two pages have everything you need to seamlessly link up your Facebook, Twitter, MySpace, iPhone, and blog. Without links, your Goodreads profile is only half as effective as it might otherwise be. I’ve added the Goodreads Facebook app to my Facebook Fan page, for instance, which creates a tab on my Facebook Fan page that shows FB users who ‘like’ me a mini-Goodreads profile page, right there on Facebook, effectively exploding the potential number of people who get to see it. You can also add your Twitter account so that you can automatically let Twitter followers know what you’re reading every time you update your book list. There’s quite a variety of widgets you can add to your blog’s sidebar or your website, too. I particularly like the “Favorite Quotes” one, but there are also widgets for showcasing the books you’ve read, your TBR pile, your favorites, or your own books.

Are You Convinced Yet?

You should be. As the largest social network for readers on the net, you need to be there. And if you set up a page and want to show it off, feel free to leave a link to your page in the comments here so we can friend you!

Lia Keyes is a British expat writer of speculative fiction for young adults, represented by Laura Rennert, Andrea Brown Literary Agency. 

Thank you so much Lia, for this MOST comprehensive explanation of all Goodreads  has to offer!

Monday, October 17, 2011

The Long, Slow Slog Toward Mastery

I started reading Malcom Gladwell’s OUTLIERS this week, and I thought it would be interesting to look at the number of hours we've spent writing. Gladwell talks about how it takes around 10,000 for a person to achieve mastery, in any field. It made me curious to see where I fell on that spectrum.

One of the things that Gladwell also talks about is that any person’s success isn’t only about passion or talent or hard work. More nebulous things like opportunity and access also come into play. Looking over my numbers I see a couple of glaring advantages I’ve had. One, the luxury of having a supportive spouse with excellent health care benefits which allowed me the time to accumulate some of those hours. Also, a job that allowed me to write on the job, and thus practice my craft AND get paid for it as well.

Hours Spent Writing

1994      500 
1995      500 
1996      200 (went back to school for a year)
1997      750 (got a PT job, but one for which writing was a part of what I did)
1998      750
1999      750
2000      600
2001      600
2002      700
2003      1500 (quit to write full time)
2004      1500
2005      1500
2006      1500 (reached my first 10,000 hour mark this year! W00t!!)
2007      1500
2008      1500
2009      1500
2010      1500 (Year end total = 17,350 hours!)

So how about you? How far along are you on your first 10,000 hours of writing?

Monday, October 10, 2011

What Sells Middle Grade Books?

A long time ago in a blogosphere far away, I promised I’d talk about what sells middle grade books.

Then promptly got swept up in writing and revising my YA trilogy. Oh the irony! But today I am finally pulling this topic out of my hat. Since so many of the components of MG sales are teachers, librarians, and school visits, it seems an especially appropriate time to discuss this, now that school is back in session and fall is in the air.

One of the kind of funny things about MG is that when you talk to publishing houses and editors, they all bemoan the lack of MG and talk about how they are on the hunt for great MG books.


It is YA that gets all the sparkly attention—higher advances, bigger publicity push, and often higher sales numbers. In fact, it is rare for a publisher to put a big publicity push behind an MG title unless it is part of a series and already a proven big seller. With YA there is a better chance of hitting the publicity lottery because there are simply more opportunities. If you look at PW’s list of Bestsellers for 2010 which lists 546 titles, only 108 of those were middle grade books. 2009 was had similar numbers, with only 96 middle grade bestsellers out of a list of 500 titles.

Part of that is because YA has a huge crossover potential to adult readers. There are huge numbers of adults who very happily read YA, but not MG. Also, marketing to YA readers is more of a cause and an effect. It’s easier to reach them because they’re older, online, and the role of the gatekeeper is not as much of a driving force in getting the word out about the book.

Also, in general, there are generally lower sales expectations for MG titles and (slightly) more willingness to wait for the slow build that happens as MG filters through the system. Many of the things listed below don’t even happen until a year or so after a book has been out. That means having enough publisher support to keep it in print long enough to find its audience, as well as accruing small sales milestones and accomplishments along the way. It means keeping the book out there long enough for the right people to stumble upon it and begin taking notice. It often means smaller advances, so the publisher has less capital invested upfront and can allow for that slower build.

Tools In The Middle Grade Sales Arsenal:

Write an amazing book. No, seriously. This cannot be said enough. Write a book impossible to ignore, or one that people cannot wait to press into eager readers’ hands.

Good Industry Reviews. Once upon a time, they only had to be good reviews, but a star or two never hurts. Especially with more and more library budgets being cut, they must radically prioritize their purchases and often will rely on starred reviews to do that. (However, do not panic if your book does not garner a star—many don’t and as long as the reviews are good, some sales will follow.) And how does one get starred reviews, boys and girls? That’s right—by writing an amazing book.

Attention from Book Bloggers. More and more, these book loving bloggers are having an impact on spreading the word about great books. There are fewer opportunities for MG out there than there are for YA, but there ARE opportunities.

Gatekeepers. Adults falling in love with your book and hand selling it to young readers. These gatekeepers can be indie booksellers, teachers, librarians, or parents. Even that Aunt who always gives books for birthday presents. I would also include the Junior Library Guild under this category, because they are in essence a gatekeeper for librarians and if they select your book, that recognition is an honor.

Foreign and Subsidiary Rights sales. (audio, movie, foreign rights) Nothing builds demand like perceived success (hence the huge smoke and mirror component to marketing.)

Bookclubs and book fairs. Again, this is a bit like hitting the lottery since there is only one game in town as far as these are concerned, but if your book is picked, it can really go. The downside is, especially with book fairs, it can also sit in relative obscurity as kids flock to the movie and media tie-ins and chotske toys and merchandise bookfairs also offer.

School visits, school visits, school visits. This is key and probably one of the biggest things a middle grade author can do to move books. However, these have to be set up properly. The author can’t just appear at the school, do their gig, and expect books to move. The book sales need to be an integral part of the visit. Usually the easiest way to do this is through presales arranged by the librarian, either through a local indie or a distributor or the publisher itself. I know a number of authors who have kept their MG books in print simply through their school visit sales.

Skype visits: These are happening more and more and possibly taking the place of school visits in some cases. They have a disadvantage in that you can’t (usually) set up presales of books. They can be especially effective for making sure readers know about subsequent books, however. (If any of you out there doing Skype visits do have a way you bring book sales into the picture, please let us know in the comments!)

Mass Market Bingo. No doubt about it, having your book selected to be featured at Target or Costco or any of the big wholesale outlets can have a huge jump in your sales.

State library and school readings lists. This is partly tied to the gatekeepers, but still deserves an entry of its own because it usually comes later in a books’ life, and it can be huge. A state list generates word of mouth in a way that few single librarians or teachers can. The other thing about state lists is that they are compiled by librarians and often have more breadth than starred reviews or literary favorites. Many are chosen for kid appeal or to reach certain reluctant reader niches. These aren't really something you can personally control, but they make a big difference in your sales numbers.

Social Media. Social media doesn’t have the same direct sales impact on MG that it does on YA. HOWEVER, it is still an important tool. Many of the above elements are initiated by one person loving your book; whether it is a librarian, the bookfair selection committee, the book buyer at Target, or a book blogger with a wide reach. And THAT is why it’s important to have some sort of social media/web presence—because it gives you a larger opportunity to connect with those people. In one of my favorite books, DRUID, by Morgan Llewellyn, the main character talks about needing to put yourself in the path of the gods in order for things to happen to you, and that’s how I view social media for MG books—you are putting yourself in the paths of the gods, widening your circle of acquaintances, being a part of the conversation.