You may already have a website with a blog. You may be on Facebook and Twitter. You may be thinking you can’t possible deal with another social network/time-suck, but Goodreads should be a vital part of any truly efficient author marketing plan. Why? Because you want to reach as many readers as possible, right? Not all of them are on Twitter. Facebook is fabulous, but it’s not JUST about reading. Goodreads is where you’ll find the deepest concentration of confirmed book addicts looking for the next great read. They go there to catch the gossip, join groups focused on their favorite genres, vote for the best book covers, book titles and myriad other topics. You can get involved in the discussions there, find new friends and fans, and present your best front to readers who don’t visit your website or blog or Twitter or Facebook accounts because they don’t know you exist. Yet.
There are lots of social networks for readers (LibraryThing is another) but GoodReads is far and away the most versatile and interactive place to promote your book. Even before you’ve published you can make friends and build a following by being an active member of the community.
To build an online presence and wait for visitors is naive. Go where the readers are, create a GoodReads profile that drives traffic to your blog. Once they arrive at your blog you’ll be able to lead them through a customized exploration of your online world, but you’ve got to get them there, first.
Setting up a GoodReads Profile is easy:
Register as an author (if you’re published):To do this, search for one of your books. Then click on your name. This will take you to an author profile page. At the bottom of that page you’ll find a link that says “Is this you?” Click on that to request admission to the author program. After you’ve been approved you can upload an image of yourself, enter a short biography (make sure you get your website url in the first two sentences, as the rest gets cut off with a “read more” link once you’ve saved it).
Update your Goodreads blog sectionFrom your current blog via RSS so you don’t have to manually add posts. This will save you a lot of time!
Add your book trailerThere’s a section on your newly created profile that says “Videos about Your Name.” Click the link that says “add new”, fill in the form, and upload the video. It’s important to tag the video appropriately, as Goodreads automatically adds your video to various video lists according to the tags you choose. If in doubt, check the profile of an author working in your genre to see what tags they’ve used. Or browse the video lists to see which ones you’d like to appear on and use the tag that will take readers there. (Click “explore/videos” to see the lists).
Add Your Book to ListsYou can categorize your books into lists HERE. Either create a new list or search the existing lists and add your books there. Your book’s position on the list is dependent on votes, so bring friends and followers over to vote for it and watch it rise closer to the top of the list and gain more exposure.
Join Relevant GroupsGoodreads groups are a great way to make friends with readers interested in your genre or topic, but it’s not an opportunity to spam! Really make friends with others who share your interests and fascinations. Just like your other online presences, this is your chance to participate in a two-way conversation and form a personal connection.
List Your Book for a Give-AwayAt the top right of your book’s page there’s a link that says “list this book for a give-away”. Avid readers are always short of money, so give-aways are popular and a great way to garner more exposure for your book.
Add dialog excerpts to the Quotes sectionIs snappy dialog your forte? Showcase it by including an excerpt in the Favorite Quotes section of your profile. Cassandra Clare and Neil Gaiman are examples of how this can work to your advantage.
Create a “Q & A with (Your Name)” GroupI’ve seen this used really effectively, especially around book launch time, notably by Cassandra Clare. You can set a date for when you’ll be available to answer questions, perhaps a window of three days. Promote it heavily for a week or so before, inviting questions in advance. Then prepare to spend a busy three days answering them all. But with a pre-advertised end to your involvement, this is not something that will continue to eat up your time. Set a moderator to watch the group in your absence to alert you to any unpleasant or inaccurate chatter, and check in once a month to see what’s being said. This is a great market research opportunity for your next book! When you next want to conduct a limited time Q & A session you can edit the group description with the new dates. Find out more HERE.
Events, Quizzes, Trivia Questions, and MoreAdd your book signing engagements and author appearance events HERE. If you have a short story or excerpt you’d like to share as a teaser, you can add it to your author profile. You’ll want to add the right tags to it before saving. Once it’s tagged, readers will either find it on your profile, or search on the Stories and Writing page HERE. Visit the page and you’ll understand why tags are important. Create a quiz HERE or ask a Trivia Question HERE to get people interacting with each other and talking about your book.
Advertise Your BookWhile most of the strategies I share here are free social media options, this is one time where spending some money might not be a bad idea. After all, this site is full of readers, right? Check out the rates and info HERE.
Link Everything Up!At the top of your profile page you’ll see two tabs – Apps and Widgets. These two pages have everything you need to seamlessly link up your Facebook, Twitter, MySpace, iPhone, and blog. Without links, your Goodreads profile is only half as effective as it might otherwise be. I’ve added the Goodreads Facebook app to my Facebook Fan page, for instance, which creates a tab on my Facebook Fan page that shows FB users who ‘like’ me a mini-Goodreads profile page, right there on Facebook, effectively exploding the potential number of people who get to see it. You can also add your Twitter account so that you can automatically let Twitter followers know what you’re reading every time you update your book list. There’s quite a variety of widgets you can add to your blog’s sidebar or your website, too. I particularly like the “Favorite Quotes” one, but there are also widgets for showcasing the books you’ve read, your TBR pile, your favorites, or your own books.
Are You Convinced Yet?You should be. As the largest social network for readers on the net, you need to be there. And if you set up a page and want to show it off, feel free to leave a link to your page in the comments here so we can friend you!
Lia Keyes is a British expat writer of speculative fiction for young adults, represented by Laura Rennert, Andrea Brown Literary Agency.
Thank you so much Lia, for this MOST comprehensive explanation of all Goodreads has to offer!