How to Peacefully and Gently Promote Your Brains Out in December

I'm somewhat of an organizational savant, and I rely heavily on lists to keep me from spinning off into the next galaxy. Here is an actual* excerpt from my rather longish Holiday To-Do List from last December:

84. Have cat's teeth cleaned

85. See about buying matching urns for the cremated remains of me and spouse

86. Vacuum coils behind fridge

87. Promote my book

88. Iron tinsel and sort in bunches of 25

Unfortunately, I only made it to item #53 last year, which involved making yet another batch of Macadamia Nut Fudge. The last pan put me under the table. When I woke up from my sugar coma, it was a whole new year!

This year, I'm promoting promotion. It's moving up my list-- way up. Top ten, friends. I'm giving it a prime time slot in my month. And it does not involve me packing up books, projector, presentation, postcards, lucky skirt, miscellaneous schwag, and driving or flying anywhere. I am simply going to put into practice what we do best here, which means adjusting the spotlight.

December is laden with low-hanging fruit. Promotion during the holidays can be like shooting fish in a barrel. (Wow. I really hate that expression-- how about petting fish in a barrel? Kissing?) Hoards of over-caffed shoppers armed with plastic are madly chasing a meaningful and personal gift for everyone on their list.

An autographed book can be the answer to their prayers-- either your book, or one from any of the hundreds of authors you may know at this point in your career. But how do we connect the shoppers with the authors? Read on:

1) If you don't already have some, buy/order bookplates (the stick-on thingys that go inside a book that you sign vs. a set of dishes). Now.

2) Next, pick one, two or three authors or illustrators whose work you admire and would like to promote.

3) Contact the author/illustrator via email/Facebook/Twitter, and ask if they would provide signed bookplates for you to give to your contacts.

4) In whatever way that you connect with the world (blog, website, newsletter), spotlight this author's work early in the month. Let your readers know that if that if they buy a book by this author, you can get them an personalized bookplate. Word of caution: If you are wildly famous with squillions of followers, and suspect that this could result in a new full-time job for you, I'll trust that you will set some guidelines to manage this. Perhaps limit your offer to the first ten people that ask.

5) In whatever way feels comfortable for you, let your readers/followers know that you are willing to sign your own books or bookplates as well.

In addition to cool karmic networking and potential sales of your own book, this promotional idea can be used to keep you balanced and awash in good cheer this month. Set this idea loose on your own gift list. Was there a book you read this year that you loved? What if you bought it for nearly everyone on your list? Even if you don't know the author, contact them. Tell them that you're going to buy 5/10/15/20 copies of their book and ask if they'd sign bookplates. You can offer to send them plates and a SASE to make it easy-squeezy for them.

If you are balking at the idea of contacting an author you don't know, consider if is was you being contacted. Would you really mind? Hell, NO! I'd be really happy to do it for someone. And if they do mind, or don't get back to you quickly, move on to the next author on your Wish List.

A book is a completely perfect gift. An autographed book is a treasure. Books are easy to wrap. Easy to mail. Muscle for the mind. Light for the soul. No trans-fats or bitter aftertaste. No expiration date. And, best of all, it can be recycled over and over and over again.

I'm buying as many copies of Lynne Cox's Grayson that I can. It is such a gorgeous work-- an extraordinary parable. I'll be contacting her this week to ask her if she'll send bookplates. I'm betting she will! To go with my book gift, I'm adding a box of Trader Joe's Candy Cane Green Tea (I bought nearly every box in the Continental US-- sorry!) and lush pair of slipper socks. Dark chocolate likely. It isn't even December yet, and my shopping is nearly nailed. I may have time to work on my novel-in-progress!

Count me as an author happy to send personalized bookplates to any of you that ask. I'd be honored. How about the rest of you? If you would like to make yourself available in this way, please email me here and let me know. I'll start the list right here in this posting. And include the way that people can contact you. Thanks!

Authors/Illustrators That Will Send Signed/Personalized Bookplates in December

1. Mary Hershey

2. Robin LaFevers

3. Laura Salas

4. R.J. Anderson

5. Nancy Ancowitz

6. Laurie Helgoe

7.

8.

9.

10.

Do you have a great bookplate? Want to share it with us? Send a photo or link to where you ordered it would be grand. I might even be inspired to part with one of my boxes of TJ Candy Cane Green Tea to the first person that does just that. And I'll add a surprise to go with it. :-)

Robin just popped in as I was writing this to point us all to YA author Sara Zarra's blog. She is proposing an Advent Off of social media for anyone that wants to hop aboard. Starting now through Epiphany. Fab idea.

Pax,

Mary

**'actual' being a relative term for a writer of fiction