As promised in my last post, over the next six months, Robin and I will be breaking down the seemingly unnerving task of bringing a new book into the world-- introvert-style. We are using my new book Ten Lucky Things... as the proverbial guinea pig.
We'll consult industry experts and successful authors who know how to build a buzz. We hope to hear from some of you that have launched titles-- what efforts were well-spent, and what you might not do again, next time down the road? And, we want to hear from the pre-published, too. What ideas do you have?
So, what is the end that I envision? What do I hope to have accomplished by my release date in July?
I visualize myself with a profound sense of satisfaction that I have done all that I can possibly do to assist my editor and publicity dept over the past months. I am rested, excited and optimistic. I have a number of books signings and speaking engagements lined up. The independent booksellers in my area could easily pick me out of a lineup. My website is professional and updated. I have created a press release and I'm not afraid to use it. (This being one of those stretch goals). I have used what I know about my personal style and my skills to create a buzz that that is creative, enticing, and focused. I am confident, excited and ready to see my work in the hands of readers.
Week One Homework:
1. Contact editor and let her know I'm RWA (ready, willing, available) to start. Brainstorm some possible activities for the next few months, e.g., book conferences, ALA.
2. Do some on-line browsing, shopping for reasonable postcards, bookmarks, etc. Play with design. (Ask SVP readers for fave companies!)
More to come!