While a rose by any other name would smell as sweet, sometimes calling something by a new name can help it smell a whole lot sweeter. And help us find a whole new way of looking at things.
Visibility quotient, for example.
I first heard this term used by Roxyanne Young of Smart Writers at the SCBWI National Conference this summer. Instead of talking about promoting, she talked about upping one’s visibility quotient. Basically, just get your name and the title of your book out there, even if it’s not in an active selling way. Just getting your name in front of people increases your visibility. And the more often you are visible, the better chance you have of someone becoming curious about you or your books.
Raising one’s visibility quotient can be as simple as being sure to have a signature line featuring your name and the title of your book, and using it every time you post on a listserv, forum, bulletin board, or send an email.
Roxyanne had a lot of other great ideas for upping your visibility quotient, and we're going to see if we can get her over here to talk about some more of them. But for now, I wanted to just introduce the concept to you because it's a very gentle way to help make people aware of you and your book.