Wednesday, March 7, 2007
Comfort Level Inventory
Here’s a Comfort Level Inventory exercise you might be interested in doing, just to lay the foundation as you go forward to determine your marketing and promotional strengths and begin to lay a core strategy around them.
Below is a list of as many marketing and promotional activities as I could come up with. (Feel free to add more in the comments if you think of any!) Now, take a piece of paper and make four columns and label them:
Could Get Used to It
Cold Day In Hell
Now take a moment and place all of the promotional and marketing activities listed below into one of those columns.
Radio interviews – in studio
Radio interviews – by phone hook up
One on one interviews
Interviews via email
TV appearances – local
TV appearances – National
Targeted Postcard mailings (schools, libraries, booksellers)
Targeted Press Release mailings (local media)
School Visits – individual classrooms
School Visits – assemblies
Speaking at Conferences
Author Spotlight at local SCBWI Writer’s Day
Speaking in front of local teachers’ group
Book launch party
Drive By signings at bookstores (basically signing shelf stock the store has on hand)
Online Forum participation
When you’ve done that, tear the sheet in half and put the Definitely Uncomfortable and Cold Day In Hell columns away. You’re not even going to think about them right now. They’re off you’re radar for the time being, possibly even permanently. (The only exception to this would be if you have nothing in those first two columns. If that’s the case then you need to go back and try again, this time picking the three least terrifying items on the list.)
The two columns you have left will be your core promotional focus, and doesn’t that feel more doable? Let alone comfortable? It will also be a much more efficient investment of your energies, concentrating on the things you feel confident about.
Because the truth is, very few writers will have the time, resources, and energy to do all of the things on that master list. Therefore it only makes sense to prioritize and concentrate on the items that are inside your comfort zone.