Sunday, March 28, 2010

A Funny Thing Happened On The Way to My Deadline…

My last pair of deadlines nearly did me in. Truly, there were times when I wasn’t sure I was going to make them. Since I have yet to miss a deadline, that would have traumatized me utterly. So in a desperate bit to free up enough time and limit the distractions in my life, I radically unplugged.

Now I have unplugged for a day or two in the past, taken a cyber vacation, but this was different. I did a very daring thing: I un-bookmarked all my normal writing blogs and industry haunts. Just deleted them from my bookmark list and toolbar.

And you know what? It was hugely freeing. I felt this great big whoosh of energy come into my life. I discovered I loved all that quiet. I didn’t miss my daily distractions one single bit. Because in retrospect, that’s what they were. Distractions. And that revelation had me reevaluating the way I use my time on the internet.

The truth of it is, at one point in time, I loved talking about books and the industry and literature. Well the truth is, I still love talking about books and literature. However, as a published author, I feel that a lot of my conversation is restricted. This is a small industry after all, and authors always find out when someone publicly says something less than enthusiastic about their work. That makes it very hard to enter some of these conversations.

I also used to love keeping up on the industry and what different agents and editors were looking for. But once writing became my full time job, something shifted. It was no longer energizing or uplifting or stimulating, or even due diligence. It became a weight on my creativity. And now that I do this for a living, that creativity has an honored position in my house; front and center.

I am also not one to step into a hot topic and therefore tend to avoid the kerfuffles and occasionally vigorous conversations that swirl around the cybersphere. Recently a writer received some criticism for not making a public statement regarding a controversy pertaining to her book. Some people felt it was her job to argue for her book; she should have expected the need to engage in back and forth regarding her work. Honestly? The mere thought of that horrified me. I would rather have my wisdom teeth pulled than engage in a public dialog about my work. There is no way you can win that one. If you are lucky enough to have the objectivity needed, no one will believe that you do. But few people are that objective to begin with.

So I discovered that a number of my previous cyber haunts were mostly habit, they weren’t feeding my current needs, the needs of my career, or my publishing goals.

Yes, there is value to keeping abreast of market and industry considerations. To a point. But oftentimes people get waaaay too focused on that, long before they need to. Often before they’ve even finished a first draft of their manuscript. I am also very happy with my current agent and editor, so I don’t feel compelled to know what Publishers X, Y, & Z are looking for. There went another dozen sites and blogs.

I paid close attention to what sorts of interactions I was missing and have now decided to take some very smart advice from top marketing guru Seth Godin to heart. He talks repeatedly about excelling at one thing rather than diffusing your energies ineffectively over many. If you blog well or are a great tweeter, consider using the other platforms to support that primary focus, rather than spreading yourself too thin over all of them. I enjoy blogs, even though many claim they are passé. I like the longer length of the blog format, for both reading and writing so that is where I am spending my energy.

I know there are many introverts who use it successfully, but Twitter still strikes me as a very extroverted media. You have to enter into hundreds of conversations at once, and as Deva Fegan said in a recent blog post, sift through mountains of data to find the few applicable nuggets. Twitter advocates will tell you that being a part of that conversation is where the true benefit of Twitter lies, but to me it is the cyber equivalent of a ginormous cocktail party with all of its required small talk, so I've decided to take my publicist's advice and use it to augment my blogging rather than feel it is something I need to fully embrace.

Now clearly these were my criteria and what worked for me, but I thought I'd share some of the questions I asked myself when considering which blogs and sites to eliminate. Maybe you’ll find them helpful at some point when you want to re-evaluate your cyber habits and see if they are in line with your own publishing goals.

Which blogs/sites/platforms feed my process? Which don’t?

Do I really need this type of information at this point in my career?

Is this information stuff I can actually do something with? If not, does it add too much anxiety or background noise?

How does it make me a better writer?

Does it make me more effective in reaching my intended audience?

Does it pertain to my specific marketing path and personal career goals?

Mitali Perkins is someone who has become quite an industry presence, but she also tweeted over 50,000 words last year. Another blogger I know spends 30 hours a week on her blog. Look at your own personal career goals and ask yourself if this is really where you want to spend your energy. It is very possible that it IS where you want to spend your energy, and if so, fine. But just make sure it is your choice and your decision, not a default setting. It all boils down to our limited amounts of energy, and this is especially true for introverts.

I'd be curious to know what blogs/sites/haunts other introverts have on their must read list. Most especially the ones you do simply because you love them or they feed some part of your process or soul. For example, one of mine is Nathan Bransford's blog, even though I am not in the market for an agent nor do I think he represents what I write--but I love his blog voice and his general outlook on life and all things publishing. I read Deanna Raybourn's blog because I love her books and her daily blog voice simply entertains me. What about you?

Sunday, March 21, 2010

Solutions In Action: The Zen of Blogging

We are very excited about our guest blogger today. Talk about Solutions in Action! Lee Wind has created two cyber-niches for himself, both of which are great examples of karmic marketing and helping others. We're excited to have him stop by today and talk about his newest venture, a blog on. . .blogging-- The Zen of Blogging, to be exact.

Seriously, with more and more authors being told to blog, and more and more blogs popping up like toadstools after a rain, some blogging advice is sorely needed. A touch of Zen? Even better. Whether you are struggling with trying to decide whether or not to start your own blog, or not sure what to do with the one you've got, we think you'll find some helpful information here!


Can you give us a sneak preview of some of the things you’ll be talking about on your new Zen of Blogging blog?

How to do specific things with your blog, tips, exercises, inspirations, great things other people are doing with blogging and social media that I want to share - it will be a mix of fabulous stuff. And all of it will have the goal of empowering every blogger out there to realize that they don't have to stress out about their blog. You can blog. And it can be fun. Manageable. And yes, even "Zen."

You have another hugely successful blog, "I'm Here. I'm Queer. What the Hell do I Read?" that was voted Best GLBT Book Review Blog, BBAW 2009. How long did it take you to develop that blog into its present award winning state? What surprises or pitfalls did you run into?

When I started "I'm Here. I'm Queer. What the Hell do I Read?" I had very little traffic. I think that first week I had 5 posts and maybe 20 visitors. But I worked at it steadily, and it built momentum and a following. I guess the "secret" was that I treated it like a professional. I showed up every day, was consistent, and offered unique content in an area where no one else was offering what I was. There was no other safe space online to find out what teen books are out there with GLBTQ Teen characters and themes. Now there is - my blog - and beyond that, I've been able to do so much more covering not just GLBTQ teen literature, but also culture and politics - and it's all been around the theme of empowering my readers, gay and straight.

So what made you decide to launch another blog, one on blogging?

I didn't set out to do a second blog. In fact, I resisted it for quite a while. Here's what happened: After more than 2 years of blogging 5 days a week, 50 weeks a year at my main blog (and having some nice success with it in terms of awards and traffic, with over a quarter of a million page loads and more than 160,000 unique visitors there) I felt that I had learned a lot about blogging. There's so much information and noise out there about social media that I think it's easy to get lost and overwhelmed. So last year I set out to write a simple guide to blogging - one that didn't focus on the technical stuff or on the noise, but rather on the 7 basic principles that can make any blog more focused and successful. I called the resulting e-book "The Zen Of Blogging."

I was so excited to put it out there and actually be selling something I wrote. And I think it's streamlined and simple and really useful. I got some wonderful early reviews, and built the website myself. I launched it on my birthday of this year, January 11, 2010.

My husband (who is one smart cookie) kept asking me, "but Lee, how are you going to promote it?" and I assured him that I had a plan.

This was my plan: I had all these listserves I was on. And all those friends on facebook. And my email lists. And twitter followers. I would tell the world! And I did. I did all of it. In one day. And there was some traffic. And then, the next day, I realized that I couldn't blog about it again on my main blog. I couldn't bother people with a second email. I couldn't talk about my book any more on Facebook, or twitter, or anywhere else without looking completely self- absorbed and trying to hard-sell everyone I knew. How many tweets from another author about THEIR book would I want to endure?

With social media, you want to be part of a conversation, not dominate it. Just like in real life - I don't want to hang out with someone who I feel is only trying to sell me something. I didn't want to turn people away.

And that's when I realized: I didn't have a plan at all! And my e- book sat there. All nice and pretty and ready for the party, and practically no one knew it was there. Without generating new content on an ongoing basis like a blog, the fancy website that I'd worked so hard to create just sat there. A good day was 2 visitors. (Compared with a good day at my main blog, where I top 600 visitors!)

So I came up with the idea of doing a 1 minute video blog series of tips for bloggers. And I arranged with some social media experts who have their own blogs on blogging and marketing books and social media to premiere the videos there. And I launched the first one over at "Market My Words," Shelli Johannes' awesome blog on book marketing. But once the day of the video premiere passed, traffic on my website
tanked again. And Shelli is really prolific - the video post was quickly eclipsed by newer material. So what would be the permanent on- line home for that video and all the ones to follow?

What I realized was that doing a new blog on blogging would accomplish so many things for me:

1. It would give me an on-line home to talk about blogging, and to share how-to-tips, information, and inspiration (and my video blogs!) While I learned much of this from my main blog, visitors to that site aren't there to discuss blogging, they're there for the content: GLBTQ Teen Literature, Culture and Politics. The Zen Of Blogging Blog lets me focus on blogging for an audience there for just that.

2. I've spent a lot of time and energy with my main blog gaining credibility and expertise in the world of GLBTQ Teen Literature. In addition to being a project aimed at empowering Teens, it has positioned me as someone with a platform. When one of my books gets published with a traditional publisher, I have an audience already interested in what I have to say.

A blog on blogging would similarly engage people interested in blogging and help build an audience for the e-book I already have for sale. Not to hard-sell anyone, but if someone likes what I've blogged, maybe they'll be interested in checking out what I've written in the e-book as well.

3. A blog on blogging, as it builds my credibility and expertise, would be synergistic with my ongoing blogging workshops and consulting work.

Those three reasons were compelling - and once I articulated them, it was an easy decision to start blogging.

What would you tell people who are wavering on whether or not to blog?

Go for it. Blogging doesn't have to be intimidating. I decided for my new blog that I didn't really have a ton of time to devote to it, and I didn't want it to stress me out. I mean, I already have a blog where I've committed to producing 5 posts a week! So for this new blog, I'm going to do one post a week. If I have time, I'll do the next week's post in advance, and pre-publish it (a great trick-of-the- trade to know!) 4 blog posts a month is something I know I can handle, and it won't make me crazy.


What do you find people’s three greatest fears are about blogging? How would you counter those fears?

I think these are the biggest fears:

1. If I start a blog, no one will read it.

2. I don't know enough to do a blog perfectly.

3. What will I write about?

I guess the best answer to those questions is a personalized one for each potential or current blogger. However, here's a big brush / big stroke answer:

1. If you start a blog and only talk about what you had for lunch, you're right, probably no one besides your mother and your spouse will find it interesting. (And then, only because they know and love you.) You need to blog about what you are passionate about. Then your audience grows to include everyone who shares your passion.

2. No one's perfect. I make mistakes all the time. You got to get over this fear and blog anyway. (In fact, this is the topic of my post for this week on The Zen Of Blogging Blog - look for it Thursday!) http://zenofblogging.blogspot.com/

3. What will you write about? Imagine the audiences for your books and the audiences for your blog as overlapping. If you've got something to say in your books, you've got something to say in your blog.

What made you decide to go with a vlog format rather than a written format? Or will your blog include both?

I like short (under 1 minute) videos, and I have a lot of fun doing them. Having said that, many of the post will be purely words on the screen, with an image or two. And I'm not sure about a vlog blog having limited traffic - it will be interesting to look at the vlog days and the more text-oriented days and compare the traffic and comments. I'll let you know.

In your One Minute to Blogging Greatness video, you mention platform as a way to build an audience. What are some of the ways you suggest fiction writers--particularly YA and MG fiction writers —go about creating a blogging niche or platform for themselves

I think authors need to create not just "a" blog but "YOUR" blog. Something that's individual and uniquely yours. Just like the books you write couldn't have been written in the same way by anyone else, your blog should be a unique expression of your voice. I can be a guide, with my blog, my e-book, and even my one-on-one consulting, and I can help a blogger find the answers. But even then I can't walk the path for you, any more than I could write your books for you. Ultimately, we each have to find our own path to the Zen of Blogging.
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Wow, thank you so much, Lee, for this great perspective on blogging and how it fits into our professional and personal lives!

And now, the winner of last week's drawing (brought to you by Random Number Generator) is number 15--Carrie Harris! Carrie, email me and I'll get your bundle of books out to you. Thanks to everyone for chiming in. It was great to catch up with you all!

Monday, March 15, 2010

Checking in for a Milestone Monday

Hello? Remember me? It feels like ages since I’ve stuck my head in here for a good catch up. I have had my poor nose to the grindstone for the last four months, meeting deadlines for two different books. I got the last one turned in this morning and that squeal you heard about 9:00 PST was me. Phew. It’s over. At least until the revision letters start arriving, which according to my editor should be this Friday. (That is a photo of me two minutes after I emailed my manuscript to my editor. Honest!)

It was an interesting four months. I’ve never had to stay that absolutely focused for that long. I’ve also never had to whittle down my schedule and priorities to such a bare minimum. Fellow introverts will not be surprised to learn that one of the first things to go was nearly all my social media obligations, except for an occasional check in on my blog or FB. With two manuscripts screaming for my attention, it was pretty easy to remember that social media is there to support my writing efforts, not detract from producing them. An important distinction. ☺

Since I feel like I’ve missed out on the last two months entirely, can we have a great big Milestone Monday check in? (Have we really not had one since last November??) I’d love to hear what’s going on in your lives! You all know my milestone: I got two books written in a personal best record time. But how about you? What milestones have you accomplished recently?

And to sweeten the pot, we have a three book* giveaway! If you leave your Monday Milestone in the comments, you’ll be entered! (Sorry followers, you need to actually comment for this one.)

Can’t wait to hear from you all!

And a huge thank you to Mary and all the other amazing guest bloggers for holding down the fort while I was hunkered down.


*Giveaway includes:
Edgar Award nominee, Petronella Saves Nearly Everyone, by Dene Low
The atmospheric and delicious Hunchback Assignments, by Arthur Slade
And the much anticipated, stunningly illustrated Leviathan, by Scott Westerfeld

Monday, March 8, 2010

Shrinking Violet Ideas in Action: THE TEXAS SWEETHEARTS

It’s no secret that Mary and I are big fans of using the buddy system for just about every aspect of marketing, from booksignings, to blogging, to just general support. So it’s always very fun to hear from our SVP readers to see just how some of these approaches are working out for them.

This week, P.J., Jessica, and Jo are reporting in with Shrinking Violet readers on their newest venture, a group blog. As you will soon see, it’s not only a great way to add a new dimension to their promoting efforts, but also allows them to highlight others, another favorite Shrinking Violet tactic!

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For those of you who haven’t heard of THE TEXAS SWEETHEARTS, we’re three kids’ authors from Austin, Texas who have banded together to promote ourselves and our books while making a positive impact in the children’s literature community. THE TEXAS SWEETHEARTS consist of PJ Hoover, Jessica Lee Anderson, and Jo Whittemore .

As to promoting the children’s literature community, every week or so, on our blog, we interview someone we consider a true sweetheart. This person is someone who has gone above and beyond the call of duty when it comes to helping the kidlit community. Some examples of our Featured Sweethearts include Jen Robinson, Mitali Perkins, Cynthia Leitich Smith, and Alice Pope. Please stop by and visit!

So why a group, and how does this help with promotion? The biggest thing we’ve discovered is it is way easier to promote a group than to promote yourself. As readers of the SVP blog know, it’s hard to go up to people you don’t know and introduce yourself and talk about your book. It is worlds easier to walk up and mention a group of which your just happen to be a member of. THE TEXAS SWEETHEARTS are taking advantage of this group marketing mentality by attending events like TLA, BEA, and ALA nationwide. And aside from the group marketing aspect, when you’re a member of a group like THE TEXAS SWEETHEARTS, you have someone to walk the floor with at conferences like this. You are rarely left standing alone biting your lip, wondering who will talk to you. You have a team. You have a buddy!

And let’s not forget that your individual fanbase multiplies when you’re in a group. Yes, there will be overlap with common friends and organizations, but there will also be plenty of social circles that intersect at just one writer (picture a Venn diagram). If that writer joins a group, the other members now have access to that writer’s social circles and vice versa. Awareness of the writer’s work is increased on an exponential level, and as we all know, word-of-mouth is one of the most effective forms of advertising. Plus, other group members may have access to social circles not accessible to their cohorts. For example, Writer #1 might have no media connections while Writer #2 has a day job at the local paper. If the two combine forces, however, Writer #1 now has access to someone who works in print media and can utilize that to possibly finagle an article. Of course, there will also be a way for Writer #2 to benefit, maybe through a connection Writer #1 has to the school working as the principal.

With a group like THE TEXAS SWEETHEARTS, there is an added bonus of a built in support network when it comes to things like brainstorming, career advice, and celebrating the highs and lows of this business. Reaching out via impersonal online social networks or at large meetings can be enough to cause a case of indigestion and the sweats, but it isn’t as overwhelming to ask your group for advice or encouragement. A small, intimate group provides comfort and fosters communication so when faced with daunting tasks like planning a book release event, the support is empowering. Your group can provide ideas and suggestions to make the event a success. Your group will be there to build you up, and knowing you have your support network cheering you on, even if just in spirit, can help you accomplish what might seem impossible otherwise.

The bottom line is groups rock! They offer built in support and the inherent ability to come off as much less self-serving. No matter what group you are a part of, become involved. Think of ways, as a group, you can promote yourselves or reading in general. And if you aren’t a member of a group, join one! THE TEXAS SWEETHEARTS are just one small group, but in the kidlit community, there are more groups than Facebook author pages. Think SCBWI or critique groups, or debut novelist groups like the Class of 2k10. Become involved and you’ll feel enabled to break out of your introvert shell
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We also want to announce our winner from last week's contest. WolfPaw6 has won a copy of Teri Hall's new book, THE LINE! WolfPaw, email Mary with your mailing info and she'll get that out to you!

Sunday, February 28, 2010

Launching Teri Hall's Debut Novel


Robin and I thrilled for the opportunity to launch another debut novel. Congratulations to our reader Teri Hall!

THE LINE
by Teri Hall
Young Adult
Hardcover: 224 pages
Publisher: Dial
Release Date: March 4, 2010

Rachel lives with her mother on The Property. The good thing about living there is that it’s far from the city where the oppressive government is most active. The bad thing, at least to most people, is that it’s close to the Line—an uncrossable section of the National Border Defense System, an invisible barrier that encloses the entire country.

She can see the Line from the greenhouse windows, but she is forbidden to go near it. Across the Line is Away, and though Rachel has heard many whispers about the dangers there, she’s never really believed the stories. Until the day she hears a recording that could only have come from across the Line.

It’s a voice asking for help.Who sent the message? What is her mother hiding? And to what lengths will Rachel go in order to do what she thinks is right?

"A tense narrative that will leave readers intrigued.... a good choice for introducing young readers to the science-fiction genre." --Booklist

"Encourages young readers to think about the tension between freedom and security...a suspenseful story. Well done indeed." –Kirkus

"The Line took me 'away' in one page- turning gulp. Seamless, smooth, and compelling-- I can't wait for the next installment. This is a new author to keep an eye on." -Mary E. Pearson, author of The Adoration of Jenna Fox

Teri Hall lives in Washington State. She has two cats; Nadine and Henry. She has a tiny dog named Simon. She likes to write books. You can visit her website at by clicking here.

photo by Steve Garfield

I talked Teri into sharing her Big Launch Day plans with us and here they are!

An Introvert’s List of The Things I Won’t Be Doing on The Line’s Launch Day

1: Making sure the flowers and refreshments are perfectly displayed at my gala reading/signing location

2: Coordinating with the crowd control service for my gala reading/signing

3: Calling in an anonymous tip to the paparazzi about my gala reading/signing

4: Actually having a gala reading/signing

An Introvert’s List of The Things I Will Be Doing on The Line’s Launch Day:

1: Working at my day job

2: Getting groceries after work

3: Laundry

4: Smiling. A lot.

Teri would love to donate a copy of The Line to one of our readers’s local libraries. It could be yours! If you’d like to be in the raffle, leave a comment. We also will be including all our Shrinking Violet Followers in today’s raffle. Good luck, everyone.

To buy a copy of Teri's new novel for yourself, a teen, a school or public library, follow the link to Indie Bound.







LATE BREAKING NEWS: The Line has been optioned for television!

Sony Pictures Television has optioned The Line for Jamie Tarses (Fanfare Productions) to produce an original series by writer/director Mary Harron. Mary Harron and director John C. Walsh are working on a script now.

Fabulous news, Teri! Many congratulations.

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Do you have a new book coming out in 2010? If you'd like your book to be considered for launching here at Shrinking Violets, please email me by clicking here. This is an opportunity for our introverted readers to enjoy the softlight here in a supportive community.

We haven't had a Milestone Monday in much too long. What is happening with you? Any good news to share--promising starts, breakthroughs, connections, completions, acceptances, contracts, movie options? Do tell!

Robin and I had the opportunity last week to travel together briefly, and we talked a lot about YOU. We've got some terrific posts coming up in the next few weeks. As always, we'd love to hear your ideas about posts you'd like us to do. Don't hesitate to share! If fact, if we choose your idea, you will be properly gifted. :-) So, fire away? Any topics you'd like us to cover? People you'd like us to interview?

* * *Don't forget on Thursday, March 4, to call your local bookstore and ask if they have Teri Hall's new book. Let's kickstart the Launch Day buzz! * * *

Wishing you each an absolutely lovely surprise this week--

Mary Hershey

Monday, February 22, 2010

Marketing Stages Part 2 by Guest Blogger Shelli Johanes-Wells

Today we continue talking about the different stages of marketing in a writer's career.

Last week we covered the first two stages, 1) Prior to getting an agent/publication and 2) Agented/Before deal. Today we will talk about 3) After deal/Before publication and 4) After published


After your deal, before publication

Now the marketing shifts to identifying your potential market so when your book comes out, things are already in place. As you go through umpteen rounds of revisions, cover views, copy edits, ARC reviews, etc you MUST be starting some of the marketing that will take place once your book in finalized.

Your Audience

* Who are they? What are the segments? For example if you wrote a historical mystery for young adults. In addition to Young adults, also consider middle graders as a potential audience b/c they read up and grow up. IN addition, look at the areas of history and mystery. Are there are YA societies/ezines, etc that focus on history or mystery for kids. Tap into those.
* List out all audiences and potential ways to reach them. What channels are best? How can you mingle with them? Do they have meetings, online newsletters etc.
* DO NOT WAIT UNTIL YOUR BOOK IS ABOUT TO COME OUT. IT WILL BE TOO LATE.

Your platform

* Update your web presence. Be sure to add your book release date, publisher information and address to your email signature, write up of your book and any other materials people may need to easily download.
* Also create a media kit link on your web site with a professional photo, write up of your book.
* Create ways readers can begin to connect - such as Facebook, myspace pages etc
* Decide how you will market and learn how to do them? Will you do blog tours – if so what blogs would you like to approach? Do you want to do Skype tours – if so then learn Skype. Are you going to do Newsletters – if so what software will you use? These things take time and can be tackled now.
* Have you met your local bookstore people and librarians? Now is the time. Not when you have something to sell.
* Cultivate longstanding relationships
* Do you want to speak at any conferences?
* Take marketing classes or read marketing books. Get up to speed on what you can do to market your book

6 months Prior to publication/After published

By this time, your networking and web presence should be well established. Now you need to focus on your getting ready for your launch and creating a buzz for the book release date.

Be sure to answer these questions:

* Begin building a 6-month plan (3-4 months prior to launch and 2-3 months after launch.

* Find out who is your publicist assigned to you and meet. It is important to partner with them.

* What publicity or marketing is your publisher giving you? If any.

* Can you meet the sales reps that will be pitching your books to stores?

* Are any galleys going out? If so where?

* Are you allowed to contact Indies or librarians or is your publicist doing that?

*Are you making any appearances at conferences ALA, etc?

* Where is your launch going to be? Who is planning it?

* Are you doing signings? Tours?

* Partner and discuss any plans with your publicist/editor

* What is the plan for tours – whether online or in person –Do you need any swag – bookmarks, postcards, pens etc? Now is the time to order.

I hope that this gives you a place to start thinking about your marketing journey as you embark on your writing career.

Please feel free to comment and ask questions sjohannes@bilaninc.com

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Shelli has worked in marketing for almost 20 years and is the founder of her own marketing company, Bilan inc. Since 2000, she has worked with clients including Spanx and Goody Hair Products. Her Market My Words blog is a popular marketing blog for authors. Shelli is a children’s book writer (http://www.srjohannes.com) currently represented by Alyssa Eisner Henkin at Trident Media Group.


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We want to thank Shelli for so generously sharing her marketing knowledge with us! Shelli kicked off her popular blog in October of 2008 with very few visitors. In 2009, she's logged over 50,000 visitors! What a whopping growth spurt! Clearly she knows whereof she speaks.

And lastly, we'd like to invite any of you have a question for our Introverted Marketing Guru Ms. Nancy Ancowitz to please send your questions to
Mary or I. Don't forget, Nancy is a business communication coach, an adjunct instructor at NYU, and the author of Self-Promotion for Introverts (McGraw-Hill). She has graciously agreed to answer more questions for us and we'd love for that question to be from YOU. Now is your chance to tap into all that aMaZinG expertise!

Sunday, February 14, 2010

Marketing Stages by Guest Blogger Shelli Johanes-Wells

I wanted to talk about the different stages of marketing as it relates to every writer's career.

There are generally four stages to an author’s career and your marketing focus will change as you move through these stages.

1) Prior to getting an agent/publication
2) Agented/Before deal
3) After deal/Before publication
4) After published

An author’s platform is what they do to connect with their readership. I believe your readers change as you move through the process.

1. Prior to Publication - Target Agents and Writers

The “marketing” should be targeted specifically towards agents as well as building a writers network. Writing a great book and marketing your book to the right agents are the most important things in this phase.

Your audience
  • The essential piece to marketing is to be sure you understand your audience.
  • Be sure you have an awesome book,
  • Do your research. Market your book to the agent that wants it. Look at agentquery.com and querytracker.com to find out who the right people are. Do they have a blog? Are they on twitter? What are they representing?
  • Where does your kind of writers hang out? If you write for children, check out Verla Kay and SCBWI.

Your platform (Note: As far as platform - I see it as identifying what you do special and then making yourself visible. For writers it is how they present themselves and what they are known for. It is finding your niche and presenting it to the world so people remember you. Marketing collateral (web sites, brochures etc) are ways to present that platform to the world)
  • You MUST begin building a web presence. Reserve your web site address. It is essential in this day and time. Most agents will Google authors they like and see what platform they have. Be sure it is professional.
  • At the very least, your web site should be basic and have your book summaries, bio, as well as any contact information. You never know who will visit. What will you name it? What’s your tagline? What is your signature?
  • Build a great bio
  • Create online presence. So, what is the right way for you to become visible? Do you want to start a blog, twitter, Facebook? Do you have any topics that are special to you? Can you begin building a name for yourself?
  • Get business cards that you can hand out to agents or writers. Be sure they are professional. GO to vistaprint.com for inexpensive but quality cards.
  • Look for and join organizations that align with you and your platform. For example - for children’s writing - SCBWI and Verla Kay.
  • If you have other niches – like maybe you write historical fiction – look for other places to integrate. Are there any historical fiction or societies that you can join?
  • Slowly start to get your name out there. You never know who you will meet. The more people who know about you or your book – the better.

2. Agented/Before deal – Target Editors

Once you have an agent, the marketing continues. Now it is time to start switching your attention and begin marketing towards the houses/editors as you near going on submission. This does not mean stalking them. It means putting yourself in the places they are.

Your Audience
  • Learn about the houses, the imprints, and their lists. Get their catalogs and read them. Your agent will know all this but it can’t hurt for you to stay connected.
  • Study the editors - what do they buy and what do they like. Publishers Marketplace and Publishers weekly are great resources.
  • Be visible. Go to conferences, meet them, talk to them. You want them to remember your name in case your agent sends your manuscript to them. They will not only buying your book, they will be buying into you. The more you can get them to recognize your name, the better.
  • Attend kitlitchats and yalitchats on twitter. Many editors attend those as well and give you insight into the publishing side.
Your Platform
  • Update your website. Be sure it is professional in case editors go there during the submission process. Tell them about you, your books, the better. Be sure your agents name and contact information is visible.
  • Be sure you are participating on the discussion boards. If you join but are not visible or active sometimes, it is a waste of time.
  • Volunteer to help – give back before you ask for anything.
  • Actively support and promote others in their journey and publication. Maybe someday, they will support you.

Shelli has worked in marketing for almost 20 years and is the founder of her own marketing company, Bilan inc. Since 2000, she has worked with clients including Spanx and Goody Hair Products. Her Market My Words blog is a popular marketing blog for authors. Shelli is a children’s book writer (http://www.srjohannes.com) currently represented by Alyssa Eisner Henkin at Trident Media Group.

Be sure to check back next week to find out what to do for Stages 3 and 4!

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I want to apologize for being so absent lately, and need to thank Mary for bringing such a STELLAR line up of guest bloggers to grace SVP! What a feast of great information and inspiration!

I promise I will be back to blogging more regularly once I get my deadlines met! Miss you all!