Thursday, November 15, 2007

What Are Your Goals?

At some point, you discovered you wanted to write. So much so that you gave up lunch hours or sleep or time with friends and family to pursue your dream.

Almost as important to your writing life as that commitment and discipline is self-understanding: What do you hope your writing will bring you? Peace, contentment, satisfaction, a sense of accomplishment, riches, fame, a full time job?

Knowing what you want out of writing will go a long way to helping you understand what sort of commitment you need to make to marketing and promotion.

The truth is, very few writers make a living wage. That’s not to say that you can’t, only that statistically, many don’t. But perhaps that isn’t an issue for you. Perhaps all you want is the opportunity to work on your craft and tell your stories. Conversely, maybe writing is meaningless to you until you hit the NYT list. Or maybe you just want to sell enough books to guarantee you get another contract.

All of those goals are perfectly terrific goals, as long as they're yours, and not someone else's vision of success that you’ve assumed like an ill-fitting pair of hand-me-downs.

Clearly, the marketing and promotional needs of the person who wants to hit the bestseller lists will be markedly different from those of the person who just wants an opportunity to tell their stories in their own good time when they’ve been crafted to perfection.

An important step in your writing journey is to sit down with yourself and really explore what role you’d like writing to have in your life. What you expect from it. Here are some questions to get you started thinking along those lines.

  • What is it you enjoy about writing? The creativity? The freedom? The discipline?
  • Why did you start writing? Because of the voices in your head? You wanted to earn a little extra cash on the side? It was the only path you could find to fame?
  • Why do you want to get published? What do you think that publishing will bring you that writing has not? Make a list of those things you hope being published will bring you. Be honest, and then study that list carefully. Is what you want really something that can be obtained through the publishing industry?
  • Where does the act of writing fit in your life? Would you do it no matter if you ever got published? How much does it take away from other things you love? Are you willing to keep making those sacrifices? Could you do it eight hours a day, five days a week? Could you perform under the pressure of writing to a contract that paid your mortgage?
  • How do you define success in general? How do you define success in your writing? Money? Critical acclaim? The contract in hand? A bestseller list?
Now study those answers. How many of them are focused on the act of writing, and how many of them are focused on the act of being successfully published, because they are two distinct and separate things.

If you find that many of your goals are publishing oriented, then chances are promotion will have a significant role to play in your career. It is a rare, rare thing to get big contracts and hit bestseller lists without an enormous marketing effort, usually a cooperative one between the publisher and the writer. That's not to say it can't happen. It can. But if it's integral to how you define success, best to know that now so you can “grow” that particular skill set along with your writing skills.

If, on the other hand, your answers are more focused on personal, artistic satisfaction and a creative outlet, then maybe marketing and promotion won’t have such a big role in your career. And isn’t that a comforting thought!

So spend some time with these questions and see where the answers take you. It might not be where you expected.

Monday, November 12, 2007

What Introverts Need to Grow


I'm just back in from a week at Bike Camp, where I served as the Soigneur (swan-yay) to a dozen plus studley chick athletes. My mission was to keep them fueled/watered/happy, and drive the Snack Wagon behind them as they rode countless miles each day. It's a fascinating psychological study to bring that many adult women together, throw them into an intense and physically challenging situation, and then watch the E's emerge and the I's retreat.

Unfortunately, I was one of the BIGGEST I-verts that wanted to retreat. And, um, I was on duty.

After the first day, I was dying to take cover. Anywhere. In the dishwasher. Under the bed. In the trunk of my car. Any place where I could find five minutes alone. I felt as pathetic and pruny as ET with my heart light fading.

It would be so much easier if I were the kind of person that thrived in standing shoulder to shoulder with 2-15 women in a small kitchen while everyone talks at once, and 2-15 women need me to help them with something. All at the same time. For seven days. I love these women, too. Dang it is frustrating.

There are so many lessons in the natural world. If we didn't have any of the religious or philosophical works in print, all we would need to do is pay attention. I love the parable of the man that watched a cocoon in his garden day after day, seeing the movement of the new creature struggling inside to get out. When the man couldn't stand it anymore, he took a small exacto knife and made a tiny, neat slit in the cocoon, just to give to give it a little help out. And, in doing that, he interrupted the essential time the butterfly needed to kick its legs which reduces edema, so it can fly. He ended up crippling the butterfly.

(For those of you with particularly tender hearts, here is an alternate ending. So the man feels really terrible and hires a personal trainer for the butterfly, and gets those legs in fighting shape, and they all live flutterily ever after. :-)

There are a number of truths here, but the one I'm drawing is the reminder that not only do we need space to weave our cocoons, we need incubation time, uninterrupted time, and finally, struggle time. We need room to kick and flail, heave and push our way into our final form.

I dig being an introvert. I love all the stuff that comes with it, too. I'm reminded again this week that I need to review my owner's manual now and then. To extraverts, we may seem high-maintenance, moody, or delicate, or high-strung, or even wack-- it's none of those.

We're highly evolved self-sustaining creatures. Our work is complex. We need space and place to complete it.

We may look delicate. But delicate like the carbon fiber bikes I followed all week that weigh less than a box of Splenda and can go upwards of 50 mph on wheels the width of your pinky nail.

(I'm really jazzed that I got a bike analogy in here at the end. Wasn't sure I'd be able to pull it off. Feeling very sporty now.)

Do take especially good care of yourselves--
Mary

Thursday, November 8, 2007

Even Violets Get The Blues...

It is my turn to post and the truth is, I am a social flatline right now. I had to stage an emergency rescue attempt this weekend to drive up to school (long five hour drive past cow fields and, well, more cow fields) where one of my sons contracted mono. And of course, it had to be one of the worse cases of mono the E.R. doc had ever seen. Poor guy. (He's doing much better now!)

And I don’t know about you introverts out there, but for me, even when dealing with medical personnel and school personnel, I have to flip my On switch. I can’t just relax and interact with them, I am very aware of having to be On. Which, when combined with the sheer logistics of the venture, (parking illegally near the dorms, packing up all his worldly belongings in under five minutes, then bribing a few dorm mates with $20 bills to help me haul stuff to the car, all at a fevered clip) is enough to render me a flatline.

Which is a long--if dubious--way to try to tie this into introversion. And while the connection is there (even if it is a bit shaky) the truth of the matter is—I simply don’t have a post in me today, guys. Sorry. Plus, I’m catching a cold. At least, I hope it’s a cold. If it’s mono, just shoot me now….although my son swears his doctor told him by the time everyone is 30, they’ve had mono, either knowingly or such a mild case they didn’t recognize it. Here’s hoping….

In the meantime. Mary is still whooping it up with a bunch of girl bikers at training camp. Remember to clap if you believe in introverts, or she might just wither and fade away!

Also, don't forget next month's Milestone Monday's are coming up, so be sure to email us with any milestones we can share!

Monday, November 5, 2007

S.O.S. from the Shrinking Violets!


Help! The Shrinking Violets-- aka Mary and Robin, have been abducted by bands of Wild Energy Seeking Extraverts. Eeeek! Our inner batteries are dwindling by the moment. Code Red!Code Blue! (Pant, huff,wheeze, sputter. . .)

We NEED your collective and life-sustaining introvert mojo sent our way. Do you have an extra pint or two you can spare?

Please-- can you hook us up??

Perhaps you can send it to us via this blog-o-sphere . . . our lights will begin to flicker, slowly turn to hum, and we'll be back in the saddle on Thursday. Perhaps a tad emotionally anemic, but back in the saddle in marvelous company once more.

Thanks, everyone!
Mary

Thursday, November 1, 2007

The Introvert and the Real Girl

Mary and I went to see Lars and the Real Girl last weekend, and I have to say, I highly recommend this movie, especially if you’re an introvert.

The movie starts out with poor Lars, a single man in his mid-twenties who’s living in his brother’s garage. His main form of social contact is peeking out the window and watching while friends and family knock futilely on his door. Mary and I spent so much of the film leaning over to each other and saying “He’s such an introvert!” that we nearly conked heads a dozen times. (Or maybe that was because we were both reaching for the popcorn. I forget.)

At one point, he’s put off his sister-in-law’s dinner invitation so many times that she literally tackles him in the driveway in an attempt to drag him to the dinner table.

But even when she wins and he’s there at the table, he’s so overcome by the social demands of the situation, he can barely eat.

And then, he gets a life-size doll as a girl friend, and while it’s hilarious, it is also incredibly touching and a huge testament to the human spirit’s ability to try and heal itself and break through our own limitations.

As I writer I was so struck by the brilliant subtext of the movie. Really, the entire thing is subtext when you think about it. It was a genius way to write about the struggles and travails of an extreme introvert. Normally those sorts of conflict tend to be so internal, the story ends up just being a man talking to himself. So if you’ve ever received feedback from someone suggesting you to find a way to make your internal plot more external, I point to this movie as a prime example of that.

But really, the movie is worth it if for no other reason than how thoroughly the writer (Nancy Oliver of Six Feet Under fame) gets introverts.

And I must confess to also loving the delicious irony of it: that the most human movie I’ve seen in a long time--one that showed us the endearing quirks, foibles, and vulnerabilities of mankind, as well as how love and tolerance can be found in the most unexpected places--starred a life-size plastic doll.

Now what does that say about the human condition?

If you get a chance to see it, let us know what you think!

Sunday, October 28, 2007

The Shrinking Violets 'Out' YA Author Cecil Castelluci


Welcome to our new feature at Shrinking Violets! We're going to be interviewing some people whose placement on the I/E-Vert Scale may really surprise you. We're outing some innies here! (With their permission, of course.)

Our first guest is the luminous and electric Cecil Castelluci who blew onto the YA scene in 2005 and hasn't stopped moving yet! She is the author of Boy Proof (2005) , Queen of Cool (2006), Beige, (2007) and The Plain Janes (2007). She has a number of new projects under contract.

In 2005 she was named a Flying Start by Publisher's Weekly, and also recieved an Honorable Mention in PW's annual cuffie awards as Most Promising New Author.

Cecil is also a film writer/director, dancer, actor, and indie rock performer. She has two CDs out and has traveled on tour across the US and Canada.


* * *
MARY: Robin and I think we're pretty darn good at spotting other introverts. You got by us! When we've seen you in social settings, your EQ (energy quotient) is high, you are extremely quick-witted, and you seem to thrive in the company of others. But you consider yourself an introvert? Can you help us understand that?

CECIL: I suppose that it's because I always feel as though I am very small and so I'm easy to miss or overlook. So, I have to really make my presence known. I feel as though I have to overcompensate. Also, I think it's one of those things where it's like I just have to do it really big or I won't do it at all. I get very shy and need the smelling salts in certain areas. Like when people tell me to stand up in a room when they call my name. I don't like it when they point me out. But I guess I don't mind when I am pointing myself out. Then I feel as though I'm in some kind of control, and can retreat, when necessary. Also, being on stage is like not real at all. It's me on stage. It's as though there is a wall in front of me.

MARY: Was there a time in your life when you were more typically introverted in your interactions with others? (Quieter, more reclusive, etc.) What led to the change?

CECIL: I think I never was introverted in the way that you typically think. I get very shy and embarassed and am convinced that I am always doing / saying the wrong thing. But really, if I wanted anything, I had to speak up or be left out, because I was so small. Speaking up is more of a survival skill. Like, yes, teacher, I would like another cookie!

MARY: As a writer, does being an introvert tend to affect the voice of your main characters? Or, are you able to as easily write from the voice of an extravert, i.e., are you bi-vertal? :-)

CECIL: I may actually be bi-vertal. Maybe that's what I am. I get very shy in very strange situations and moments. That said, Egg in Boy Proof and Katy in Beige are both introverts. Even though it seems as though Egg is an extrovert because she walks around wearing a costume everyday, it's really a way for her to shield her very soft self. Katy is very internal. She thinks a lot about doing and saying daring and outrageous things, but she doesn't. It's all in her head. She's very self-conscious and uncomfortable.

MARY: In addition to being a writer, you've worked as an actor, a musician and even danced in music videos. Has that been a stretch for you, or is performing comfortable? How did that evolve for you? Any tips for introverts that you can share about getting more comfortable in the spotlight?

CECIL: Like I said earlier, performing is very comfortable. Sometimes I'll even talk in voices and stuff. I think it's a way of distancing myself and keeping my inner shy girl all protected. I say, stare at the spotlight! All you can see is the veins behind your eyes and it's not like anyone else is there at all!

Also, I always remind myself that no one else is going to go out there and be the best me. Only I can do that, if that makes any sense. So, if I want to have / do/ be out in the fabulous literary glitterati world, I have to go out and have / do / be out there.

MARY: Do you have a favorite fictional introvert character? (books or film)

CECIL: The brother in (the film) Little Miss Sunshine.

MARY: If you had to be stranded on a desert island for a year, would you rather be stranded with an introvert or an extravert?

CECIL: I'd rather be stranded with a person that knew how to build a fire and make a house and split a coconut. I wouldn't really care if they were an introvert or an extravert as long as they enjoyed alone time. 'Cause I really like and need my alone time.

MARY: What do you like best about being an introvert? The least?

CECIL: I like the fact that I can spend a lot of time alone and I am perfectly happy about it and that I can amuse myself and that I am comfortable with that. What I hate about being an introvert is the panic and dread that comes days, sometimes weeks, before I have to go somewhere and know that I have to be "on." I am a nervous wreck before hand, convinced that no one will talk to me. That I will say and do everything wrong and make a terrible fool of myself and that everyone will hate me.

For the record, I always end up having a lot of fun, and mostly it is usually totally fine.

MARY: If you could have dinner with any extravert in the world, who would it be?

CECIL: Carol Channing or Phyllis Diller.

MARY: What's your favorite way to recharge your battery when you've blown your wad?

CECIL: Baths. Baths. Baths. With aromatherapy stress reducing smelly bath stuff, a great book to read and a glass of wine.

* * *
Thanks, Cecil, for this great interview-- and on behalf of Robin and all our readers, a very happy birthday to you!!!

Thursday, October 25, 2007

Miss Viola on Promotional Double Life

Hello dahlinks! Miss Viola here.

I’ve just returned from a week at the most marvelous spa in Sedona with one of my best friends (you all know her as the famous hostess of a hugely popular TV show and magazine) only to find my inbox heating up faster than the last episode of Desperate Housewives.

I currently write YA fiction novels but would like to delve into writing erotica/adult romance in the future. I know I'll need a pseudonym for this venture (and have come up with a name already), but how can I promote books from opposite genres? Sign me Steamy in Stanton

Dear Steamy,

Just as you will spend twice as much time writing, you will now have to spend twice as much time marketing. And unfortunately, in this case, one genre cannot build upon the other.

No, no, just like a Michael Jackson before and after photo, you will need to create two completely separate personas for yourself and your books. And really, you might even consider using two separate computers, so that the two will never come into contact with each other, rather like Madonna’s bre@$ts when she wears those leather brassieres.

No, no. I jest. It’s all this talk of erotica. (Is it hot in here or is it just moi?)

Sometimes when authors write for different genres, their pseudonym is an open secret. For example, when a NYT bestselling author began writing dark mystery thrillers in addition to romance, her publishing team came to me and I advised her to write the mysteries under a pseudonym, then let everyone know that it was her in a wink::wink sort of way. Unfortunately, this won’t work in your case.

Logistically, you will need to do everything that you are currently doing for your YA books, then turn around and do just as much work under a different name and targeted to different marketing contacts for your erotica.

One thing that will save this from feeling like a frustrating duplication of effort is that they have significantly different distribution channels. For example (other than in California) school libraries buy very little erotica, so your marketing efforts for that genre will be much more consumer oriented—a website, online contests and giveaways, that sort of thing. Also, many erotica authors keep a low public profile, preferring to connect with their readers over the web in order to maintain their personal privacy, so oftentimes booksignings and readings are less of a factor for this genre than YA.

However, children’s book writers who also write erotica are not uncommon. One famous NY agent I know told me that half his stable of children’s authors were writing or had written erotica at one point in time. For example, no one knows that Dr. Seuss and Henry Miller were one and the same, do they?* Or that the woman who wrote the Nancy Drew mysteries also wrote under the name Anais Nin.* If they can keep them separate, so can you.

And that’s all I have time for today, my dears! I’m off to give poor Marie Osmond a brush up on her dancing lessons!


*[Robin here. After a number of emails this morning, Miss Viola wanted me to put in a post script for her. She says: (and I quote) Dr. Seuss and Nancy Drew was a joke, darlings. Call off The National Enquirer!]